Everyone is unique.  Like fingerprints, no two golfers swing exactly the same.  When you buy clubs off-the-rack, you are buying a "one club fits all" set which was mass produced on an assembly line.  Sure, you can play golf with the clubs and they look fine in your bag...but they are not built to fit your swing.  If you line up three golfers with the same handicap on the practice range and have them swing an identical club, each golfer will have a different stance, swing speed, swing plane, shaft load, etc.  Each swing characteristic can be measured by a Professional Clubmaker who then matches the proper shaft, head, and grip to YOUR individual swing characteristics. 
 
 There are three elements of a true custom-fit set of golf clubs...the fitting (gathering of information), the selection of compatible components and the proper assembly and fine-tuning of each club. To ensure consistency and to be properly fitted it is essential that the same craftsman fulfills all three phases of this process. 
 
The modern golf professional is stretched in many directions, he runs the pro shop, oversees the F & B operations, maintenance of the course, staffing, membership development, teaches golf lessons, plans outings and tournaments, etc.  In terms of helping a golfer they are trained as "swing professionals".  On the other hand, a Professional Clubmaker concentrates on just one thing...GOLF EQUIPMENT.  He constantly keeps abreast of the latest technology in shafts, grips and heads.  He is trained to match swing characteristics with the proper selection of the components to maximize the golfer's potential.  Because his entire focus is on equipment, his role in helping a golfer to improve their game is as aGolf Equipment Professional™. 
 
Ideally the "swing professional" and the Golf Equipment Professional™ should work together to help the golfer.  A golfer should develop a consistent swing with the help of the "swing professional" and then work with the Golf Equipment Professional™ to maximize the efficiency of their golf equipment. 

In the mass production of golf clubs for large markets, manufacturers are forced to make compromises in the construction of their clubs.  To take the time to spine align the shaft, frequency match and swingweight match or better still match the moment of inertia of all the individual clubs in a set is time consuming and very expensive for major manufacturers. It could price their clubs out of the reach of most golfers. 
 
At Kwozzi Golf, we do have the time, the equipment and the expertise to align the shaft spine, match the frequency, swingweight and moment of inertia of all clubs in the set to maximize the feel and playability for our clubs. 
 
Spine Alignment 
 
 Shaft manufacturers design shafts to perform in a neutral way so that the oscillation plane of the shaft will not affect the shot by opening or closing the face or causing heel or toe hits.  To make the shaft perform in this neutral manner the spine of the shaft must be located and aligned square to the face of the club.  When we look at clubs played by touring pros the shaft labels often seem to be at odd angles.  This is because the labels are not aligned with regard to the spine of the shaft and pros like the spine aligned.  Shaft alignment is more important than label alignment so we align the shaft spine on every club we build. 
 
Frequency Matching Shafts 
 
Every manufacturer rates their shafts for flex as; 
L = Ladies 
A = Amateur or Senior 
R = Regular 
S = Stiff 
X = Extra stiff ; 
 
 but because there are no industry standards for flex classification the "R" flexes can vary widely from manufacturer to manufacturer and even within the various patterns of the same manufacturer.  Because of this, Kwozzi Golf measures and adjusts the frequencies of all shafts in a set to match the swing characteristics of the player.  The object is to build a set with the same good feel and repeatable results throughout. 
 
Swingweight 
 
The swingweights of all clubs are adjusted to match for consistent feel so that all clubs in a set play the same and complement the player's strength and swing characteristics. 

Moment of inertia (M.O.I.)

Measures the amount of energy required  to set the club in motion. It is much more accurate for swing feel than swingweight. It is more complicated to achieve than swingweighting but it’s what modern touring pros use.