In the mass production of golf clubs for large markets, manufacturers are forced to make compromises in the construction of their clubs.  To take the time to spine align the shaft, frequency match and swingweight match all the individual clubs in a set is time consuming and very expensive for major manufacturers and could price their clubs out of the reach of most golfers.

At Kwozzi Golf, we do have the time, the equipment and the expertise to align the shaft spine, match the frequency and swingweight all clubs in the set to maximize the feel and playability for our clubs.

Spine Alignment

Shaft manufacturers design shafts to perform in a neutral way so that the oscillation plane of the shaft will not affect the shot by opening or closing the face or causing heel or toe hits.  To make the shaft perform in this neutral manner the spine of the shaft must be located and aligned square to the face of the club.  When we look at clubs played by touring pros the shaft labels often seem to be at odd angles.  This is because the labels are not aligned with regard to the spine of the shaft and pros like the spine aligned.  Shaft alignment is more important than label alignment so we align the shafts on every club we build.

Frequency Matching Shafts

Every manufacturer rates their shafts for flex as;
L = Ladies
A = Amateur or Senior
R = Regular
S = Stiff
X = Extra stiff ;

but because there are no industry standards for flex classification the "R" flexes can vary widely from manufacturer to manufacturer and even within the various patterns of the same manufacturer.  Because of this, Kwozzi Golf measures and adjusts the frequencies of all shafts in a set to match the swing characteristics of the player.  The object is to build a set with the same good feel and repeatable results throughout.

Swingweight

The swingweights of all clubs are adjusted to match for consistent feel so that all clubs in a set play the same and complement the player's strength and swing characteristics.